The Vow- Film Poster Analysis.

The Vow

The Image

The two main characters are also in the middle of the poster so the audience know who is in the film to encourage them to watch it. The characters names are also at the top of the poster in bold so that they stand out to the audience.
The photo of the two characters are also looking happy and in love as the rest of the background is blurred, it also introduces the audience to the characters before they even watch the film and the audience can see that they are getting married and are happily in love by showing intimacy between the two characters. The shot of the two characters shows the characters looking lovingly into each others eyes which represents romance and shows the audience that the film is a romance genre. 
The message which the film poster is giving is that the two people are getting married and are in love. You can see this as the girl is wearing white which represents weddings and also the name of the film is 'The Vow' which is associated with weddings and people making their vows to each other. 
Colour 
The name of the film is in the centre of the poster, with the VOW been in white which symbolises weddings as the bride usually dress in white and to show purity. The girl in the poster is also wearing white which again to represent purity. 
The colours which are used in the poster are also bright and very effective and fit the romance genre as romantic films normally have happy endings. High key lighting is also used in the poster which represents happiness and matches the genre of the film and the two people in the photo are looking happy and in love and therefore the lighting represents this.
Layout
The writing at the bottom of the poster is small and very hard to read, the writing includes the directors of the film and other important members who have helped to make the film so that the audience can see who the producers are and are more likely to watch it if they know that producer has produced some good films in the past.
Underneath the title of the film it also says how the film had been 'inspired by true events'. This may inspire the audience to watch the film as it is based on a true story, and makes the film more realistic and this could be appealing to the audience.
The Audience
The Film poster grabs the audience's attention as they want to know whether the couple do get married or not and what the wedding will be like. This will grab the audience's attention if they are getting married as they will want to look for ideas and a film which is based on weddings will attract their attention as they will want to look for ideas.
Effectiveness
This poster is effective as it uses bright colours which attract the audience and also uses colours which relate to weddings which attracts the audience. The main characters are also in the centre of the poster which again grabs the audience attention as if they know the characters who are starred in the film then they are much more likely to want to watch the film. 
Below is the analysis with arrows to the key parts of the film poster which are effective. 

Link to the film poster analysis.