Film Poster Analysis: Juno



Colour

The quoted text is black upon an orange coloured background                              

which is unconventional. However, this is successful

because the background is also white (alternate

orange and white stripes). This orange and white stripes

design matches the t-shirt that the female protagonist

is wearing, suggesting this is significant in the film.

On the white stripes, the text is orange and on the

orange stripes, the text is white, again emphasising

the orange-white stripe pattern. It only uses black

text when giving information about the film - for

quoting a review of the film and when stating what

the film is about. Using black text only for this

purpose makes the positivity of its viewing

stand out. 



Juno Film Poster
 

Text
The text on the film poster features:

• Title
• Featured Actors/Actresses
• Critics/Quotes
• When the film is available in cinemas

All of this textual information informs the audience about the film, helping them make up their mind about the film with the information they've been given, and perhaps intrigue them to want to research more into the film and arrange to see it, to see if it meets their entertainment purposes

Genre
The colours and nature of the poster make it appear light-hearted, hinting at comedic elements - linking it to the comedy genre. Additionally, as there is a boy and a girl - possibly a couple - and the girl is pregnant, it could have links with romance, which would make it a Romantic Comedy

Audience
The appearance of the actors being young, such as teens around 16, makes the film appeal to an audience of the characters' similar ages, as they would be able to relate to them

Layout
Traditionally the actors/actresses are placed at the top and the bottom of the poster - the most recognised/popular actors/actresses are at the top as these are first to be seen and attract the audience to find out more about the film.
This poster follows a 'Z' reading pattern; first the audience member will see the featured actors/actresses and this will retain their attention as they then look at the critical quote, followed by the main image of the boy and girl - presumably who the film focusses on. This allows the audience to make up their mind and draw personal assumptions on the film based on its poster, which may lead to watching the film. Finally the audience will see the bottom of the poster, including the small image (silhouettes of people jogging, linking to the boy who is dressed in sport clothing), and finally the other actors/actresses and when the film is available to see.