Thursday, 15 October 2015

Film Poster Analysis: Juno



Colour
The quoted text is black upon an orange coloured background                              
which is unconventional. However, this is successful
because the background is also white (alternate
orange and white stripes). This orange and white stripes
design matches the t-shirt that the female protagonist
is wearing, suggesting this is significant in the film.
On the white stripes, the text is orange and on the
orange stripes, the text is white, again emphasising
the orange-white stripe pattern. It only uses black
text when giving information about the film - for
quoting a review of the film and when stating what
the film is about. Using black text only for this
purpose makes the positivity of its viewing
stand out. 


Juno Film Poster
 
Text
The text on the film poster features:
  • Title
  • Featured Actors/Actresses
  • Critics/Quotes
  • When the film is available in cinemas
All of this textual information informs the audience about the film, helping them make up their mind about the film with the information they've been given, and perhaps intrigue them to want to research more into the film and arrange to see it, to see if it meets their entertainment purposes

Genre
The colours and nature of the poster make it appear light-hearted, hinting at comedic elements - linking it to the comedy genre. Additionally, as there is a boy and a girl - possibly a couple - and the girl is pregnant, it could have links with romance, which would make it a Romantic Comedy

Audience
The appearance of the actors being young, such as teens around 16, makes the film appeal to an audience of the characters' similar ages, as they would be able to relate to them

Layout
Traditionally the actors/actresses are placed at the top and the bottom of the poster - the most recognised/popular actors/actresses are at the top as these are first to be seen and attract the audience to find out more about the film.
This poster follows a 'Z' reading pattern; first the audience member will see the featured actors/actresses and this will retain their attention as they then look at the critical quote, followed by the main image of the boy and girl - presumably who the film focusses on. This allows the audience to make up their mind and draw personal assumptions on the film based on its poster, which may lead to watching the film. Finally the audience will see the bottom of the poster, including the small image (silhouettes of people jogging, linking to the boy who is dressed in sport clothing), and finally the other actors/actresses and when the film is available to see.













Tuesday, 13 October 2015

Props list

Props List for our Film.

Our film will inevitably require props, and this list will display what props we intent to use, and how we intend to use them.

Mobile phone

we will need to use a smartphone as a prop in order for characters to communicate via text, call and Facebook.

Facebook App

We will need to use Facebook because the character 'Harry' finds 'Emily' on Facebook and sends  her a friend request , and then a few messages, therefore Facebook is vital to the plot because it is how the two characters initially meet.


College books

College work is central to the characters' lives, and so it is necessary to have these as props to make the film look authentic.


College badge 

Because all the characters are all students of Barnsley college, each will have an identification badge from the college, and so to make the film look believable these are used.







Bags

Since all of our characters are students, they will all have bags with them to carry their books.

Car

One of our characters, 'Harry', uses his car to drive to 'Callum's' house.















Friday, 9 October 2015

Similar Films - How to Lose A Guy In 10 Days

Similar Films
How to lose a guy in 10 days

An advice columnist, Andie Anderson (Kate Hudson), tries pushing the boundaries of what she can write about in her new piece about how to get a man to leave you in 10 days. Her editor, Lana (Bebe Neuwirth), loves it, and Andie goes off to find a man she can use for the experiment. Enter executive Ben Berry (Matthew McConaughey), who is a confident in his romantic prowess that he thinks he can make any women fall in love with him in 10 days. When Andie and Ben meet, their plans backfire. (iMDb)


This is similar to our film as it is about romance, the girl also falls in love with the boy, like our film so therefore both films are similar. In how to lose a guy in 10 days the guy is not intending to fall in love with the girl however, in our film the boy likes the girl and is in love with her however the girl doesn't feel the same.

Reviews

The film received mixed reviews from critics. Rotten Tomatoes gave the film a rating of 42% based on 161 reviews with an average rating of 5/10. the sites critical consensus reads 'Matthew McConaughey and Kate Hudson are charming together, however the film is very predictable. Metacritic gave the film a score of 45 out of 100 based on 31 critics, indicating 'mixed or average reviews'



Character Profile - Harry

Character Profile - Harry


Harry is an 18 year old student studying his second year of
A Levels. raised in Darfield, Barnsley with his parents and an older brother.
He works part-time at Tesco. Spending time with his family and friends when he can.
He's a big fan of music and goes to gigs when he can.

Harry is a fairly big lad standing at 6ft tall, dressing like an ordinary lad, he doesn't stand out in a crowd. Being pretty easy going, he gets along with most people he talks to and meets.

Thursday, 8 October 2015

How to make a video look like a film.

The key to making a video look like a high-quality film is to perfect three-point lighting, use film lens adapters and do colour correction in post production.
Depth of Field
The depth of field refers to the amount of the image that is in focus. Feature films have made use of a shallow depth of field to selectively focus the attention on a person or object. The depth of focus is a stylistic choice that you have to make based on the look you want to achieve with your film.
To the left is an example of a  shallow depth of field image in a film. 
Frame Rate
When shooting a film shoot at 24 frames per second, or at 24p on you camera. This is because since the earliest days of film and movies were shot and projected at 24 frames per second and therefore views have grown accustomed to this frame rate. Make sure when filming your film that you camera is always set in this mode unless filming in slow motion.
The main giveaway to a film not been shot at 24p is the lack of motion blur. Video footage is very clinical and sterile looking and can be almost too perfect at times.

 
Shutter Speed
When setting the shutter speed on your camera, set the shutter speed exactly double that of your film rate. Having the wrong shutter speed can be pretty detrimental to your footage. If it is too low your footage will look like it is strobing and ghosting as images trail off throughout the screen. If the shutter is too high your image will look like its been speeded up. 
 
Camera Movement
Camera movement is the most important aspect of getting a film look. Camera movement can include everything from sticking your camera on a tripod and deciding to have no movement at all, to going handheld to putting your camera on a jib and getting a crane shot. There isn't any specific movement that will make your film look more cinematic.
Framing
If you have a well lit shot with a nice shallow depth of focus nut the subject isn't framed right, then everything else you have done gets diminished.
 
Colour Correction
In postproduction and while colour grading, you can do many things to make your video look like a film. When colour correcting your footage so that it looks as natural as possible, start with a white balance and exposure to the right spot. Films usually have very accurate colours that aren't covered in a wash that makes them look unnatural. Films can be noticeably lower contrast.







Examples of Similar films


Say Anything.jpg

Say Anything...


Say Anything... is an American romantic-comedy film, regarded as one of the greatest ever modern romance films. Released in 1989, and directed by Cameron Crowe. The film follows a budding relationship between two characters after an high school graduation, and how the two developd through the summer period that follows. Lloyd Dobler is the average student while Diane Court is the valedictorian. Diane is highly intelligent an moving to England at the end of the summer for a major fellowship, as well as going through a difficult period of her Dad's alleged tax violations. Lloyd is a typical average student who tying to charm Diane. The film was critically acclaimed, and recieved highly rated reviews, including a 98% fresh rating from Rotten Tomatoes.

Image result for say anything...




Similar Films - 500 days of summer

500 Days Of Summer

Storyline (from IMDB)

"After it looks as if she's left his life for good this time, Tom Hansen reflects back on the just over one year that he knew Summer Finn. For Tom, it was love at first sight when she walked into the greeting card company where he worked, she the new administrative assistant. Soon, Tom knew that Summer was the woman with whom he wanted to spend the rest of his life. Although Summer did not believe in relationships or boyfriends - in her assertion, real life will always ultimately get in the way - Tom and Summer became more than just friends. Through the trials and tribulations of Tom and Summer's so-called relationship, Tom could always count on the advice of his two best friends, McKenzie and Paul. However, it is Tom's adolescent sister, Rachel, who is his voice of reason. After all is said and done, Tom is the one who ultimately has to make the choice to listen or not"


Relation to our film

This film is similar to our storyline as it is centred around the concept of a man falling in love with a woman at first sight. This acts as a causal agent to the plot, regarding the attempts of the man failing at first, regardless of wether he gets the girl or not.

There is also the element of light hearted humour which is present throughout the film, which is aslo present throughoutour film.


Link to review (scroll down)

Tuesday, 6 October 2015

Radio Trailer Analysis: The Great Gatsby

This radio trailer is most similar to the Romance genre of our film.

Link to radio trailer (skip to 1:31)



Voice Over
The voice over is used to inform the audience of featured music, actors/main character (Leonardo DiCaprio) and information of previous popular films the director has directed (Romeo and Juliet, Moulin Rouge). These are all important because they help the audience to recognise previous popularity and perhaps 'trust' in the previous success to encourage them to watch the film. Additionally, the voice over also gives the cinema release date (May 16, 2013) so that listeners can take note and see it accordingly.


Dialogue
Featured dialogue taken directly from the film itself is used to give create interest in the audience and make them want to go and see the film because of their intrigue.
"Mr Gatsby, I would like to know, exactly who are you anyhow?"
"No amount of fire can challenge the fairy tale he had stored up in his heart."
"I had the uneasy feeling that he was guarding secrets."



Sounds Effects
There are no sound effects in this radio trailer, but it does instead feature music taken from the soundtrack, produced by popular celebrity artists.


Music
The trailer features music included in this film, the music mentioned in the trailer is from these popular artists: Lana Del Rey, Jay-Z, Beyoncé, Florence and The Machine.



The Great Gatsby- Radio Advert Analysis

                                                The Great Gatsby- Radio Advert Analysis


Voice Over
The Voice Over gives information about the film and what happens in the film. It also lets the audience know which artists the music in the film is featured from. It also tells the audience how Leonardo DiCaprio is featured in the film, this makes the audience want to come watch the film as he is also feautured in other films and this may increase the amount of people which chose to watch the film. It alos gives the audience the information of the other films which the producers have directed including Romeo and Juliet which is a well known film and also Moulin Rouge which is also another well known film which many people have watched which again increases the amount of people which are likely to watch the film.The other information which the radio advert gives the audience is the release date which it is in cinemas, this allows the audience to know when it is out without them having to research which can lead them to forget.

Dialogue
"Mr Gatesby, I'd like to know, who exactly are you anyhow?"
"No amount of fire can challenge the fairytale he had stored up in his heart"
"I had the uneasy feeling that he was guarding secrets"

Sound Effects
There are no sound effects in this radio advert, however throughout the advert, music is played in the background.


Music
During the advert it tells the audience that it has music from Lana Del Rey, Beyonce, Jay-z and Florence and the Machine, this attracts the audience to watch the film and also people who like their music may watch the film to see how their songs are shown in the film. In the background of the radio advert they are also songs playing from the artists above. So the audience know which songs are going to be featured in the film.

Film Audience Profile Questionnaire

Film Audience Profile Questionnaire

The following survey (opens in new window) is designed to assess the knowledge and understanding of our audience for our short film.
All answers are anonymous.
Example:

The Vow- Film Poster Analysis.

The Vow

The Image
The two main characters are also in the middle of the poster so the audience know who is in the film to encourage them to watch it. The characters names are also at the top of the poster in bold so that they stand out to the audience.
The photo of the two characters are also looking happy and in love as the rest of the background is blurred, it also introduces the audience to the characters before they even watch the film and the audience can see that they are getting married and are happily in love by showing intimacy between the two characters. The shot of the two characters shows the characters looking lovingly into each others eyes which represents romance and shows the audience that the film is a romance genre. 
The message which the film poster is giving is that the two people are getting married and are in love. You can see this as the girl is wearing white which represents weddings and also the name of the film is 'The Vow' which is associated with weddings and people making their vows to each other. 
Colour 
The name of the film is in the centre of the poster, with the VOW been in white which symbolises weddings as the bride usually dress in white and to show purity. The girl in the poster is also wearing white which again to represent purity. 
The colours which are used in the poster are also bright and very effective and fit the romance genre as romantic films normally have happy endings. High key lighting is also used in the poster which represents happiness and matches the genre of the film and the two people in the photo are looking happy and in love and therefore the lighting represents this.
Layout
The writing at the bottom of the poster is small and very hard to read, the writing includes the directors of the film and other important members who have helped to make the film so that the audience can see who the producers are and are more likely to watch it if they know that producer has produced some good films in the past.
Underneath the title of the film it also says how the film had been 'inspired by true events'. This may inspire the audience to watch the film as it is based on a true story, and makes the film more realistic and this could be appealing to the audience.
The Audience
The Film poster grabs the audience's attention as they want to know whether the couple do get married or not and what the wedding will be like. This will grab the audience's attention if they are getting married as they will want to look for ideas and a film which is based on weddings will attract their attention as they will want to look for ideas.
Effectiveness
This poster is effective as it uses bright colours which attract the audience and also uses colours which relate to weddings which attracts the audience. The main characters are also in the centre of the poster which again grabs the audience attention as if they know the characters who are starred in the film then they are much more likely to want to watch the film. 
Below is the analysis with arrows to the key parts of the film poster which are effective. 

Film Poster Analysis

Film Poster Analysis

Monday, 5 October 2015

Film Certification



Film Certification

Introduction
Every 4-5 years, the British Board of Film Classification (BBFC) carries out a major “public consultation exercise” in order to find out what the public thinks about the age rating of films/videos before they are released, and whether they believe that the BBFC’s classification standards meet public concerns. If there are changes in public attitudes towards ratings, then the BBFC re-regulates its standards and criteria accordingly.
The BBFC state that they follow two particular principles:
To protect children and vulnerable adults from potentially harmful or otherwise unsuitable content1. To empower consumers, particularly parents and those with responsibility for children, to make informed viewing decisions2.

The BBFC’s guidelines rate from ‘U’ to ‘R18’
U
The ‘U’ symbol stands for Universal. A U film should be suitable for viewers aged four years and over.
Films and videos aimed at very young viewers, such as Chuggington or Tinga Tinga Tales are rated U. However, the BBFC gives them ‘special BBFCinsight’ stating they are ‘particularly suitable for pre-school children3’. Films or videos with this BBFCinsight typically should not raise significant issues in terms of discrimination, drugs, imitable behaviour, language, nudity, sex, threat or violence. Additionally, at U rating only infrequent use of very mild bad language (e.g. ‘damn’ and ‘hell’) is permitted.
Characters may be seen kissing or cuddling and there may be references to sexual behaviour. However, there will be no obvious focus on sexual behaviour, language or innuendo.
Violence is generally very mild. A U film may include brief fight scenes or moments where characters are placed in danger. However, moments of emotional stress or threat will be quickly resolved and the outcome will be reassuring. There may also be brief scary scenes and, as with violence, those particular scenes should be controlled by comforting elements, such as comic interludes or music. ‘Bad’ characters may carry/use weapons, but there will be no emphasis on them; child or ‘good’ characters are unlikely to use any kind of weapon. Potentially dangerous or anti-social behaviour that young children may copy, is clearly disapproved of and disallowed.
At U there is not normally be references to illegal drugs or drugs misuse unless there is a very clear anti-drugs or educational message which would be understood by a younger audience. Drugs references which are unlikely to be understood by young children that are brief may occasionally be passed at U.
PG
PG stands for Parental Guidance. This means a film is suitable for general viewing, but some scenes may be unsuitable for young children. A PG film should not unsettle a child aged around eight or older. Parents should consider whether the content may upset younger or more sensitive children.
A PG film shouldn’t contain themes considered inappropriate for a child. However, they can explore challenging issues such as bullying, bereavement or racism.
There may be mild bad language (such as ‘shit’), but the context and delivery are important in determining appropriateness. For example, if the language is used aggressively or if there is a lot of bad language, the film/video may be passed at a higher age rating.
Sex references are unlikely unless they are undetailed and infrequent. In addition, if a child is unlikely to understand a reference, it may be allowed. Comedy can also often minimise the impact of sex references and innuendo.
Violence will usually be mild. There should be no detail of violence, just mild reference. It is generally more acceptable in a historical, comedic or fantasy setting, because of the distancing they provide from the theme. In terms of threat and horror, some 'jumpy’ moments are allowed, as long as they are not prolonged or intense.
Potentially dangerous or anti-social behaviour which young children are likely to copy, such as bullying, will not be condoned, especially if it comes across as safe or fun. Easily accessible weapons, such as knives, will not be made positive or focused on in a PG film/video. Smoking and drinking will not be promoted or made positive, and if child characters are seen smoking or drinking, there should be a clear message that it is bad. If drugs are mentioned or seen, it should emphasise that they are harmful.
12/12A
Films classified 12A and those classified as 12 may contain material that is not generally suitable for children aged under 12. No one younger than 12 may see a 12A film in a cinema unless accompanied by an adult. It is for the adult to decide whether or not it is suitable for a person under the age of 12.
The 12A certification requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. Accompanied viewing cannot be enforced in the home, so the 12 certificate is used for DVD/Blu-ray, rather than the 12A.
The BBFC's Guidelines state that strong language (e.g. 'f***') may be passed at 12 or 12A, depending on: the manner in which it is used, who is using the language, its frequency and any contextual justification. Aggressive uses of strong language may result in a film or DVD being placed at the 15 category as home use cannot be controlled.
Any discriminatory language or behaviour will not be endorsed by the work as a whole. Aggressive discriminatory language (for example homophobic or racist terms) is unlikely to be passed at 12A or 12 unless it is clearly condemned.
Sex may be briefly and discreetly portrayed at 12A or 12. Verbal sex references should not go beyond what is suitable for young teenagers. Comedy may lessen the impact of some moderate sex references or innuendo but frequent crude sex references are unlikely to be accepted at this category. There may be nudity in 12A films but nudity in a sexual context should only be brief and discreet.
At 12A, moderate violence is allowed but it should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if they can be justified by their context (for example brief sight of bloody injury in a medical drama).
Action sequences and weapons may be present at 12A or 12, and there may be long fight scenes or similar. Weapons which might be easily accessible to 12 year olds (such as knives) should not be glamorised in 12A and 12 works.
Sexual violence, such as scenes of rape or assault, may only be implied or briefly and discreetly indicated at 12A and 12. Such scenes must also have a strong contextual justification.
Yes, some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12 or 12A as long as horror sequences are not too frequent or sustained and the overall tone is not disturbing.
Dangerous behaviour (for example hanging and suicide) may be present in 12A or 12 works but will not dwell on detail which could be copied or present those activities in a manner that children are likely to copy.
Anti-social behaviour should not be endorsed.
There may be infrequent sight of drugs misuse in a 12A or a 12 but the portrayal should not be glamorised or provide instructional detail.

Sunday, 4 October 2015

Possible Distributor

Shorts International - Possible Distributor

Shorts International is a company who seeks out short films from around the world and showcases them through a series of different formats, such as TV, Cinema, iTunes and through their website.

Shorts International is based in the UK, with its headquarters in London and is represented in the United States by Shorts Entertainment Networks, a wholly owned subsidiary, located in Santa Monica, California.

The website for the possible distributor states that "Shorts International LTD is the world's leading short movie entertainment company with the world's largest catalogue dedicated to short movies. We bring the best short movies to our audiences in the United States, Europe and Asia whether they are in movie cinemas, watching cable / satellite television, using their iPads or online."



Shorts international has won awards, and also presents an awards ceremony, showing the reliability, and the standards are for good quality short films, which help the distributor's reputation.









Contact Information for if we were to use this distributor:

EUROPE, MIDDLE EAST & AFRICA

Shorts International Ltd
6 - 8 Luke Street
London EC2A 4XY UK

Tel: +44 (0) 207 613 5400
Fax:+44 (0) 207 012 1598 

General and Marketing: K.PARTINGTON@SHORTS.TV

Submissions: S.YOUNG@SHORTS.TV

Production: L.HARVEY@SHORTS.TV

Programming: B.RIDER@SHORTS.TV

Sales: J.JANICKY@SHORTS.TV